Essay --

Butler’s Bodies that Matter Judith Butlers book entitled ‘Bodies that Matter’ examines and questions the belief that certain male-female behaviors are natural within our society. The behaviors that Dr. Butler has distinguished between in this book are femininity and masculinity. She believes that through our learned perception of these gendered behaviors this is an act or performance. She implies that this is brought to us by normative heterosexuality depicted in our timeline. In which, takes on the role of our language and accustomed normalization of society. Butler offers many ideas to prove some of her more radical idea’s such as examples from other philosophers, performativity, and worldwide examples on gender/sex. Some philosophers that seem to be of relevance to her fighting cause are Michel Foucault, Edmund Husserl, Maurice Merleau-Ponty, and George Herbert Mead. Her use of the doctrine of constitution takes ‘the social agent as an object rather than the subject of constitutive acts† (Performative). In other words, Dr. Butler will question the extent to which we as a human race assume the given individualism between one another. She has said that â€Å"this will constitute him-or herself† (Butler 13). She also wonders to what extent our acts are reputable for us, rather, by our place within dialect and convention. Dr. Butlers followings being of a postmodernist and poststructuralist practice, decides to use the term â€Å"subject† rather than â€Å"individual† or â€Å"person† in order to underline the linguistic nature of her position. This approach should be of credit to philosopher Jacques Lacan because symbolic order gives the system and signs of convention that determines our perception of what we see as reality. With the exception of ... ...Bodies 10). The very act of saying something about sex ends up imposing cultural or ideological norms, according to Butler. As she puts it, "'sex' becomes something like a fiction, perhaps a fantasy, retroactively installed at a prelinguistic site to which there is no direct access" (Bodies 5). Nonetheless, that fiction is central to the establishment of subjectivity and human society, which is to say that, even so, it has material effects: "the 'I' neither precedes nor follows the process of this gendering, but emerges only within and as the matrix of gender relations themselves" (Bodies 7). Overall, I really liked butlers voice and articulation of certain dilemmas and her theme and reiteration of important facts. I leave you with a quote in which i like from her because you can interpret it in so many ways. It read â€Å"more lives are grievable than others† (Butler).

Learning Strategies Essay

In the poem â€Å"Students† by Tom Wayman, it reviews four theories with context on different learning methods. The first theory is the Vaccination Theory of Education†, detailing how once you have learned a subject, you never have to review or touch on the topic again for it is lodged in ones brain for all eternity. However, such a learning technique seems foolish because as time goes on, materials tend to fade in ones brain unless occasionally reviewed. With this in mind, material previously learned would venture from one’s memory and would leave them lacking of knowledge on the subject. For the best learning, many people including myself would prefer the knowledge once learned to be forever held by the beholder, to use in future situations. The next theory is â€Å"The Dipstick Theory of Education. † This theory relates learning to that of a car engine; only needing oil to a certain line, therefore only needing to learn to a certain degree. This again seems unrealistic to the many dreamers out there, who are constantly trying to extend the limits, the ones who do not want to be blocked by barricades. Countless material is available for the public’s access, which means the learning a person can achieve is limitless. This theory seems adequate for those individuals who only want to get by in life. However, the majority of the population who want to succeed and be proud of their success are going to want to stray away from this theory, for it will only prevent you from following the path you truly want to go down. The â€Å"Adopt the Kung Fu Theory of Education†, is the theory that follows next in the poem. It reviews the idea that one can use knowledge as a self defense mechanism. This theory makes complete sense to me. How else would a person be able to back up their statements, ideas and opinions better, than with knowledge? Not only does the knowledge help in that area, it can help a person grasp a better understanding of the world around them, as well as it can improve their common sense. Use knowledge as a supporter, to smooth the bumps in the road before you, so you can travel on a trouble free path. The last theory is â€Å"The Easy Listening Theory of Learning. † It proposes that if a person sits back and observes their environment, they can achieve optimal learning. This type of learning seems only achievable for those who learn best through visual or auditory aids; in settings where they learn most efficiently by viewing or hearing material. However, for those individuals who learn best through hands on tasks, â€Å"The Easy Listening Theory of Learning†, would not be in their favor. It would put them at a disadvantage, and make them fall behind the rest. This theory does not accommodate everyone with learning in the same fashion; therefore, it cannot be used as a universal learning technique for optimal learning in everyone. My own theory however, differs greatly from any of the learning theories displayed in the poem â€Å"Students. † My theory to insure my learning exceeds my own goals is I put in a maximum effort. The goals I set myself are extremely high and almost seem unrealistic. Nonetheless, this is what give me the motivation and strive I need to put in a great deal of effort. Postponing undesirable activities is what I seem to be a natural at, cramming to get them completed when time is limited. It is in that rushed state that I feel my mind works most efficiently. However, we all know this is a poor work method and that is why I set such high goals to make it seem unrealistic. By doing that, I insure I start the activity at a sooner time because it feels as if I have more to complete than actually necessary. That way, I can keep my eye on the target at all times because it makes me feel as if I have much work to do to achieve it still. In reference to this course, the date I began was much later than any applicants should have started. By doing that, it has given me very limited time to get this course completed. It is now that I can truly test out my theory for all that it is worth, because it is now that I feel the completed course expectations are very unrealistic based on the vast material I have to cover by a certain date. However, I plan to be vigilant to get through this course so I can walk the graduation stage at the end of the year. When that dream of mine comes true based on my goals of completing this course, it is then that my theory has once again proved me right in its successfulness.

What are the Hilly Flanks in Agriculture

Hilly flanks is a geographic term referring to the wooded lower slopes of a mountain range. In particular, and in archaeological science, Hilly Flanks refers to the lower slopes of the Zagros and Tauros mountains that make up the western fringe of the Fertile Crescent, in southwestern Asia within the modern countries of Iraq, Iran and Turkey. Here is where archaeological evidence has shown that the first invention of agriculture took place. First postulated as the place of origin for agriculture by archaeologist Robert Braidwood in the late 1940s, the Hilly Flanks theory argued that the ideal location for the beginnings of agriculture would be an upland region with sufficient rainfall to make irrigation unnecessary. Further, Braidwood argued, it would have to be a place that was a suitable habitat for the wild ancestors of the first domesticated animals and plants. And, subsequent investigation has shown that the hilly flanks of the Zagros are indeed the native habitat for animals such as goats, sheep, and pigs, and plants such as chickpea, wheat and barley. The Hilly Flanks theory was in direct contrast to V.G. Childes Oasis Theory, although both Childe and Braidwood believed that agriculture is something that would be a technological improvement that people instantly embraced, something archaeological evidence has shown to be faulty. Read more about VG Childes Oasis Theory Sites in the hilly flanks that have shown evidence supporting Braidwoods Hilly Flanks theory include Jarmo (Iraq) and Ganj Dareh (Iran). Sources and Further Information This glossary entry is a part of the About.com Guide to the Neolithic, and the Dictionary of Archaeology. Bogucki P. 2008. EUROPE | Neolithic. In: Deborah MP, editor. Encyclopedia of Archaeology. New York: Academic Press. p 1175-1187. Watson PJ. 2006. Robert John Braidwood [1907-2003]: A biographical memoir. Washington DC: National Academy of Sciences 23 p.

Essay on Technology and True Presence in Nursing - 475 Words

Technology and True Presence in Nursing According to the author, nursing practice needs to stay current with technological advances while keeping its identity as a patient focused profession. Nurses use technology to improve care from a patient?s perspective, both in quality of care and cost. At the same time, nurses must learn to balance technological knowledge with personal skills, thus providing optimum clinical care while maintaining a person-focused relationship with the patient. Technological advances enable nurses to provide accurate, timely care for a patient. This is due to the fact that these advances enable doctors and nurses to quickly diagnose, explain and predict the health-illness status of a patient, thus†¦show more content†¦This interaction aids the nurse in his or her integral role as provider of care and patient advocate, as well as, in the communication process with patient and family in regard to the patient?s health-illness status. Technology will never be able to effectively replace the nurse?s duties of listening, reassuring, and educating a patient. Dear Editor: In response to the 1998 article ?Technology and True Presence in Nursing? published in the Holistic Nursing Practice journal, I agree with the author that technology focuses mainly on the dependent and interdependent aspects of nursing. These roles depend heavily on the scientific medical data about a patient, which is communicated to the nurse through a physician and/or other medical professionals. This often includes ordering required testing, gathering clinical information, and diagnosing the patient. The independent role of the nurse is thus supported through technological advances by allowing the nurse to remain patient focused: spending time with that patient, establishing the important roles of communicator, educator and patient advocate while making independent decisions for that patient. Dear Editor, In response to the 1998 article ?Technology and True Presence in Nursing? published in the Holistic Nursing Practice journal, in relation to technological advances in medicine, I would disagree with the assumption that nurses may view their patientsShow MoreRelatedThe Use of Different Approaches and Learning Styles in Nursing Education996 Words   |  4 Pagesstyles Nursing is a discipline that demands the practitioner be able to understand higher-level abstract medical and scientific concepts, yet also deploy them in a hands-on manner. It requires the practitioner to learn from observing more experienced colleagues. Thus, using different approaches to teaching is not simply sound on the basis of the strengths of the individual students, but also a necessary part of teaching the art and science of nursing. The use of technology in the nursing classroomRead MoreIs It Our Future?1484 Words   |  6 Pagesin Healthcare NR361 January 25, 2015 Telenursing: Is It in My Future? Telehealth is a comprehensive term used to describe the use of technology including videoconferencing, telephones, and the Internet to provide medical services and education (Lillibridge Hanna, 2009). Telehealth combined with telenursing, using that technology to provide nursing services (Hebda Czar, 2013), make it possible to deliver convenient, efficient, evidence based care while everyone remains in the comfort ofRead MoreI Must Describe Myself As A Denial About My Own Death1360 Words   |  6 Pagesmedicines and technologies. However, with more life-sustaining interventions and increasing health care costs it is vital that an individual consider whether certain treatments will provide positive outcomes in regards to the quality of their life and what impact these treatments may have financially on their loved ones (ELNEC (Module 1), 2013). Throughout this class we have read and discussed two different models of death and dying. Dr. Morhaim’s medical model and Ferrell and Coyle’s nursing perspectiveRead MoreMy Personal Philosophy Of Nursing1454 Words   |  6 Pages Personal Philosophy of Nursing Kendra Jackson Bon Secours Memorial College of Nursing October 8, 2014â€Æ' Introduction The nursing profession cannot be summarized using one word or statement. According to the American Nursing Association, nursing is â€Å"the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communitiesRead MoreJean Watson Theory Of Human Caring1537 Words   |  7 PagesJean Watson Theory of Human Caring is very significant in the nursing practice. One must always be reminded of this theory so nurses may be grounded and rekindle the mission why they are nurses in the first place: to take care of patients. This theory is also considered as a moral or ethical foundation for the nursing profession. Taking care of a patient does not only entail science but also the art on the delivery of care towards a patient. According to Watson (2005) The major conceptual elementsRead MoreIs It My Future?1411 Words   |  6 PagesTelenursing: Is It in My Future? Computers, smartphones and even televisions are continually changing with the advancement of technology, this is also true in healthcare. Imagine sitting in front of your computer screen, smartphone or smart t.v. and being able to have a face to face conversation with a home health nurse or other health care provider. In some regions of the country this is the here and now, in others it is slowly being implemented into routine healthcare. This type of healthcareRead MoreTimely Notification Of Critical Values And Adverse Results Essay1467 Words   |  6 Pages(West’s Encyclopedia of American Law, edition 2, 2008). Never was this statement more true than when used in regards to responding to critical lab values or adverse findings in diagnostic studies, which, in this instance, could literally mean the difference between life and death. Effective and timely communication between the departments that identify critical lab value or adverse diagnostic finding, the nursing sta ff, and the attending or consulting physicians is essential in consistently achievingRead MoreThe Field Of Nursing1505 Words   |  7 PagesThe field of nursing is growing and changing rapidly, but this isn’t the first time in history that nursing has undergone radical transformations. In ancient times, the sick was usually cared for in temples and houses of worship. In the early Christian era, nursing duties were undertaken by certain women in the church, their services being extended to patients in their homes. Florence Nightingale, the well-educated daughter of wealthy British parents, defied social conventions, and the wishes ofRead MoreNursing1705 Words   |  7 PagesIntroduction Conceptual frameworks of nursing model have provided the professional nurse a foundation for the development of individual practice. I have chosen an individual at my current placement to base the care plan on. The patient is a 45 year male who has been in and out of the ward for severe anxiety issues and my job is to build a therapeutic relationship so she can become more comfortable with herself and this would lead to an end result of socializing with others. In this assignment IRead MoreHealth Care Provider And Faith Diversity1563 Words   |  7 Pagessee the patterns of similarities and differences in order to provide holistic care to our patients. As religious and spiritual beliefs are never permanent and are constantly changing and/or influenced by government, thinkers, historical events, technology and the shifting values of cultures the study of religions/spirituality should be continuous for all health care providers. The Native American, Buddhism, and Sikhism have some sim ilar traits and values imbedded in their practiced religions that

Cultural Interview Is An Indispensable Element Of One s...

Introduction Nowadays, during the age of globalization, the ability to build bridges between the diverse cultures appears to be an indispensable element of one s professional success in almost any kind of career. In particular, interviewing an individual basing on the Twelve Aspects of Culture or Ethnicity implies a remarkable importance in terms of succeeding in cultural brokering. Subsequently, the analysis of the answers given during the cultural interview would be particularly helpful in terms of understanding the interrelations between the received information and the theories/concepts discussed in class. In addition, the received data may also serve as a practical illustration of the differences between the Personal and Group identities. Finally, the interview has largely changed my personal perspective and understanding concerning the work with the clients representing a different culture. Notably, speaking about the start of a personal career, there are several worth consideration points to be taken out of the interview. The interrelations between the answers and the theories/concepts discussed in class It is worth mentioning that the answers received during the cultural interview may be used as an example to illustrate the particular features characterizing the voluntary minorities in the US. Subsequently, the correspondence between the received data and the concept of voluntary/involuntary minorities is to be considered the major interrelation between theShow MoreRelatedDevelopment of Customer Experience-Based Brand Strategy for the Lenovo Group to Explore the Uk Market3485 Words   |  14 PagesD E S I G N M A N A G E M E N T P R A C T I C E I N I N D U S T RY Development of a Customer ExperienceBased Brand Strategy for the Lenovo Group to Explore the UK Market by Yuanyuan Yin, Ray Holland, Shengfeng Qin and Weicheng Wu and brand development analysis. The customer analysis data have been collected through questionnaire, interview, and observational surveys. The authors adopt Cope and Schmitt’s theoretical framework of customer behavior analysis and brand development process analysis asRead MoreEconomic Factors Of Cable Bahamas Ltd Essay2786 Words   |  12 PagesEconomic factors are variables that influence a company s capacity to successfully do business. They may be helpful or harmful, and the same factor can have either a positive or negative impact depending on its current status or the type of business it is affecting. Although economic factors create the climate in which a business operates, the success or failure of any company also strongly depends on its own resourcefulness and ability to adapt to these external economic factors. Cable BahamasRead MoreGlobal Sourcing Benefits and Challenges for HM4690 Words   |  19 Pageswell-known organization, Hennes and Mauritz (HM) is one of the largest international fashion retail and production house with the great deal of businesses all over the world. In the today’s competitive market and ever-changing environment, what distinguishes an organization that succeeds from others? The article is to explore and focus on the benefits, challenges and requirements of global sourcing for HM by the means of a literature study, case interview and discussion with the fashion merchandisingRead MorePerformace Appraisal Methods in Relience, Maruti, Infosis, Wipro8784 Words   |  36 Pagesinvestigation have been fully acknowledged. Ms.Neha Walia Guide ACKNOWLEDGEMENT I am indebted and grateful to Pro.NEHA WALIA, AMITY GLOBAL BUSINESS SCHOOL, CHANDIGARH for her valuable guidance was indispensable and invaluable during the days and afterwards. This project was a great source of learning for me. Page No EXECUTIVE SUMMARY 1. Executive summary 7 Read MoreOrganizational Behavior Analysis4231 Words   |  17 Pagesbehavioral matters, such as anthropology, psychology and sociology, in order to use it to improve management theories and managerial strategies. An organization is a number of people or groups all working together in a structured mechanism to achieve one ore more goals. Organizational behavior then, comes in to investigate on how organizations affect individuals and the other way around (Duncan, 1978). Although the first questions on how the worker is being affected by his job were raised in the ‘30sRead MoreWorkplace Culture8726 Words   |  35 Pagesthat mysterious word that characterizes a work environment. One of the key questions and assessments, when employers interview a prospective employee, explores whether the candidate is a good cultural fit. Culture is difficult to define, but you generally know when you have found an employee who appears to fit your culture. He just feels right. Culture is the environment that surrounds you at work all of the time. Culture is a powerful element that shapes your work enjoyment, your work relationshipsRead MoreRecruitment and Selection of Citi Private Bank9244 Words   |  37 Pagesthis investigation and the introduction of the ‘client organisation’ with research question. †¢ For Chapter  2 focuses on a review of  previous research to generate ideas for this study.  And the theoretical framework of  competencies approach of  interview tools and met-expectation theory is applied. †¢ As discussed in Chapter 3, research  design method  selects to provide  the detail for the survey.  Ã‚   †¢ Overall, the discussed in Chapter 4, data gathered via questionnairesto primary sampleRead MoreRacism and Ethnic Discrimination44667 Words   |  179 PagesDevelopment Racism and Ethnic Discrimination in Nicaragua November 2006 Contents 1. 2. Introduction Structure of the study 2.1 Scope and methodology 4 7 7 3. Racism and individual and collective human rights 3.1 A note on cultural and ethnic identity 9 11 4. Racism: colonial inheritance 4.1 Nicaragua: multiethnic and pluricultural state 4.2 The historic roots of differences, discrimination, and racism 4.2.1 Spanish Conquest and its repercussions in Indigenous Read MoreWorkplace Violence10377 Words   |  42 PagesUNLV Theses/Dissertations/Professional Papers/Capstones 5-1-2002 Workplace violence: A case study Robert F. White University of Nevada, Las Vegas Repository Citation White, Robert F., Workplace violence: A case study (2002). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 522. http://digitalscholarship.unlv.edu/thesesdissertations/522 This Capstone is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/Read MoreAzerbaijans Tourism Industry12172 Words   |  49 Pagesand tourism in this ancient land that enjoys a modern infrastructure and a wide range of cultural-heritage tourism destinations. Although many of the countrys most widely acclaimed destinations for international visitors are located in its capital, Baku, there are numerous archeological and historical sites located in neighboring towns and regions as well that can form the basis of a comprehensive cultural-heritage tourism operation, providing certain factors are taken into account in formulating

Machiavelli’s The Prince Free Essays

Niccolo Machiavelli was an Italian historian, statesman and a political philospher. He was born on May 3, 1469 in Florence. He first entered the government service as a clerk and became prominent in 1498 when Florentine was proclaimed as a Republic. We will write a custom essay sample on Machiavelli’s The Prince or any similar topic only for you Order Now (Kemerling, 2006) Machiavelli was engaged into differen diplomatic missions and because of these missions, he met a lot of Italian rulers and studied their political tactics. After a long time of public service, the republic collapsed and he was driven from his post. It was in 1513 when he wrote â€Å"The Prince†, hoping that he can secure the favor the Medici family, thye ruling family in Florence that time. He addresed this to an Italian prince which is from the Medici family. (Encarta, 2007) The Prince is concerned with different principles that founded a state, hence, he described the method on how a prince can acquire and maintain his political power. He also stated in this book his belief that a ruler should not be bound by traditional ethical norms. (Kemerling, 2006) During the Renaissance, there were new attitudes toward politics that accompanies the new forms of political organizations. Huamnists stated that progress of a place should be natural and no-religious. Machiavelli’s The Prince tried to find a base for the art of governance not depending on Christian principles but on science. In 16th century, he focused more on how to preserve a state and these ideas were refrlected in The prince and became part of the political environment. This new political perspective appeared not only in Italy but also in the monarchies of the North and were introduced in different writings. Although it was not universally accepted, it was recognized during Renaissance and changed the political thinking. (Encarta, 2007) References â€Å"Niccolo Machiavelli†. retrieved April 28, 2008. http:/www.philosophypages.com/ph/macv.htm â€Å"Niccolo Machiavelli†.(2007). retrieved April 28, 2008. Microsoft Encarta Online Encyclopedia 2007. http://encarta.ms.com. How to cite Machiavelli’s The Prince, Papers Machiavelli’s The Prince Free Essays Niccolo Machiavelli was an Italian historian, statesman and a political philospher. He was born on May 3, 1469 in Florence. He first entered the government service as a clerk and became prominent in 1498 when Florentine was proclaimed as a Republic. We will write a custom essay sample on Machiavelli’s The Prince or any similar topic only for you Order Now (Kemerling, 2006) Machiavelli was engaged into differen diplomatic missions and because of these missions, he met a lot of Italian rulers and studied their political tactics. After a long time of public service, the republic collapsed and he was driven from his post. It was in 1513 when he wrote â€Å"The Prince†, hoping that he can secure the favor the Medici family, thye ruling family in Florence that time. He addresed this to an Italian prince which is from the Medici family. (Encarta, 2007) The Prince is concerned with different principles that founded a state, hence, he described the method on how a prince can acquire and maintain his political power. He also stated in this book his belief that a ruler should not be bound by traditional ethical norms. (Kemerling, 2006) During the Renaissance, there were new attitudes toward politics that accompanies the new forms of political organizations. Huamnists stated that progress of a place should be natural and no-religious. Machiavelli’s The Prince tried to find a base for the art of governance not depending on Christian principles but on science. In 16th century, he focused more on how to preserve a state and these ideas were refrlected in The prince and became part of the political environment. This new political perspective appeared not only in Italy but also in the monarchies of the North and were introduced in different writings. Although it was not universally accepted, it was recognized during Renaissance and changed the political thinking. (Encarta, 2007) How to cite Machiavelli’s The Prince, Papers

Marketing Strategies for Bank AL-ALM

Question: Discuss about theMarketing Strategies for Bank AL-ALM. Answer: Marketing Strategy for AL-ALM Marketing strategies are considered to be of immense importance for any of the concerned organization as it helps in providing the desired elevation in the growth of the concerned firm. AL-ALM is one of the most recognized Fully-fledged Islamic retail bank engaged in delivering financial products to all its customers. The marketing strategies consist of several factors which should be identified in order to enhance the effectiveness of the firm (Berthon et al., 2012). These are market penetration, development of the market, identifying the strengths and weaknesses of the organization, designing of new fresh products for the clients. The management team needs to understand the desired requirements of the customers and should formulate as to enhance the efficiency of the business procedure throughout the targeted market areas. One of the best strategies to promote the products and services of the organization is the effective use of the marketing mix. It consists of four of the vital e lements such as products, price, place, and promotion. Products: Financial products, as well as services, are being offered by the firm to all the Muslim along with the Non-Muslim customers. The quality and the features of the products as compared with the other competitors need to be improved on a large scale (Armstrong et al., 2012). Prices: Differentiation should be adopted in the pricing strategy as it helps to provide the desired elevation in the work processes of the firm concerned. Place: Companys website and the online platform will help in evaluating the desired growth in the business procedure of the firm concerned. Promotion: The products offered by the bank can be effectively promoted with the help of the social media and by different types of campaigning. Some of the other means of promotion are television, radio, newspapers and distributing the leaflets and brochures. Brand Building Strategy for Al-ALM In order to develop the desired brand image of the firm, the most important is to deliver superior quality of products as well as services to all of the customers. Innovation in the services and the products will help in attracting the attention of the clients (Leonidou et al., 2013). Moreover, in order to develop the brand image, it is important to develop a trust in the eyes of the customers. Moreover, the concepts of Segmentation, Targeting, and Positioning needs to be evaluated as it increases the efficiency of the firm. Effectual communicational strategies help in providing satisfaction to the customers and improve the overall performance of the firm. Implementation of the multi-channel tools increases the will power of the customers to go and purchase produces from them. On the other hand, quick implementation of the respective economic scale is significant as it provides the preferred elevation in the growth of the firm. The corporate communication strategies have supposed to provide satisfactory services to the respective customers and this plays the major role in enhancing the brand image of the firm (Rustogi et al., 2014). Identification of the issues which sometimes comes while executing the business procedures needs to be removed and effective marketing strategies will increase the brand reputation throughout the concerned market areas. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, 94-110. Rustogi, H., Washburn, J., Hanson, S., Ham, S. (2014). Yale Lift Trucks: Brand building in the business to business market.Journal of Business Cases and Applications,12, 1.